GANGGANG BREAKS ATTENDANCE AND ADVOCACY RECORDS WITH BUTTER’S FIRST POP-UP EXPERIENCE, FEATURING WORK BY 29 BLACK VISUAL ARTISTS

PRESS RELEASE
March 11, 2024

 

Nearly $40K in artwork sales; 40+ Creative Summit Speakers; 100% of artwork sales go back to artists

INDIANAPOLIS (March 11, 2024) – Organized by creative advocacy firm, GANGGANG announced its early return of North America’s equitable fine art fair, bringing BUTTER to the Indianapolis Artsgarden February 16-18 during NBA All-Star weekend. BUTTER at Indy’s Home Court brought together the works and perspectives of 29 emerging and established artists from Indiana, Chicago, Washington D.C., New York, and Los Angeles as a commitment to growing the arts ecosystem in the Midwest. 

BUTTER AT INDY’S HOME COURT ARTWORK SALES
41 total artworks on the exhibit floor
9 artworks sold, totaling $38,500
$4,100 average sales price per artwork 

BUTTER AT INDY’S HOME COURT ATTENDANCE
Nearly 10,000 attendees:
– 1,500 Friday attendance
– 4,600 Saturday attendance
– 3,500 Sunday attendance

CREATIVE SUMMIT @ INDY’S HOME COURT
40+ Creative Summit speakers including:
– Actress and Film Producer, Vivica A. Foxx
– Music Producer, Sonny Digital
– Emmy award-winning producer, Kyra Epps
– Celebrity stylist and author, Kesha Mcleod
– Former NBA Player, Alan Henderson
– Black Art in America EIC, Najee Dorsey

BUTTER AT INDY’S HOME COURT ADDITIONAL SALES
$7,000 total BUTTER Shop sales
$2,500 total The Suite Shop sales
350+ people “Walk & Talk” history tours by Sampson Levingston (23 states, 5 countries)

 

MELT 2024 ATTENDANCE AND SALES
550 tickets sold

 

Introducing a contemporary approach to equity and a new model for reparations in the arts, BUTTER at Indy’s Home Court invites guests to see and experience art in safe spaces, offering up a platform to address and advocate for the value and worth of Black artists. 

“BUTTER is about creating a context worthy of the art and artists it exhibits,” said Deonna Craig, BUTTER Fine Art Fair Director. “We are thrilled to announce the expansion of BUTTER in 2024 during NBA All-Star in Indianapolis. The artwork will bring a unique focus to the intersection of sports and culture, from sculpture to photography to oil on canvas, welcoming sports and art enthusiasts to Indy’s Home Court. This is our first expansion outside of Labor Day weekend, and just as sports is embedded in families and cultures, we are honored to curate an experience that pays reverence to that bond.”

ABOUT GANGGANG:
GANGGANG centers beauty, culture and equity in cities by activating the creative economy.
For more information, visit www.ganggangculture.com or follow the team on social media @ganggangculture.

 

BUTTER 2023 COMPARATIVE DATA:


ARTWORK SALES + ACQUISITIONS
76 artworks sold during the four-day fine art fair, totaling $285,392

$3,605 average sales price per artwork
Four major institutions acquired BUTTER artwork for their permanent collections

ATTENDANCE
11,000+ attendees (includes children and student tours)

682 people in attendance at Preview Night

200+ artists, performers, DJs and staff

ADDITIONAL SALES
$60,500 total BUTTER Shop sales, from 2,200 transactions
15 “Walk & Talk” history tours by Sampson Levingston (425 adults, 403 students). People from as far away as Maryland, Texas, Florida, Arizona, New Jersey, New York, California, Mexico City, Johannesburg, Montevideo, Toronto, and Cork, Ireland.

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Media inquiries, including interview requests and buyer information:
Keri Kirschner, [email protected], (646) 717.2848